Senior Graphic Designer
Senior Graphic Designer with 15 years of experience leading high-impact branding, licensed apparel, packaging, and eCommerce initiatives. Develops strategic creative for licensed products, corporate brands, and high-volume Amazon storefronts. Combines strategic thinking with strong visual execution in fast-paced, fully remote, cross-functional environments.
15 Years of Experience.
Strategic. Visual. Results-driven.
I’m a Senior Graphic Designer specializing in branding, licensed product development, packaging, and eCommerce. My work spans national retail, major sports leagues, and high-volume Amazon storefronts — always balancing strong visual execution with strategic intent.
BFA in Graphic Design & Illustration, Kutztown University of Pennsylvania. Based in Bethlehem, PA.
- Licensed Product Development
- eCommerce & Amazon Optimization
- Package Design
- Production Artwork
- Creative Direction
- Typography & Layout
- Digital Marketing Assets
- Trend Research
- Cross-Functional Collaboration
- Project Management
Experience
New York, NY · Remote
- Led brand-wide visual strategy across Amazon and digital marketplaces, ensuring cohesive identity and conversion-focused design execution.
- Directed full rebrand initiative for Country Kitchen, developing new logo assets, typography direction, and visual language across digital platforms.
- Designed high-performing product listings, infographics, A+ content, and storefront assets optimized for customer engagement and marketplace standards.
- Partnered cross-functionally with product development and marketing to launch over 400 new SKUs annually.
- Managed file organization, version control, and asset workflow to maintain efficiency in a fully remote environment.
Easton, PA
- Designed licensed apparel artwork for MLB®, NBA®, and NHL®, ensuring strict adherence to league compliance and team standards.
- Created 95% of art masters for the 2019 MLB Fan Gear launch with Under Armour.
- Played a key role in the transition from Under Armour to Nike for the 2020 MLB line, delivering a full product line in under three months.
- Completed concept-to-production development of high-volume apparel collections, integrating trend research and fan insights.
Rydal, PA
- Designed seasonal packaging, merchandising displays, and promotional materials for M&M’s® / MARS Chocolate.
- Ensured all creative met strict corporate brand standards for national retail distribution.
- Led layout design and production of seasonal retail catalogs, aligning visual storytelling with merchandising strategy.
Easton, PA
- Supported creative team on branding, illustration, and production design projects.
- Assisted in product photo shoots and asset preparation for marketing materials.
Let’s Work Together
Open to new opportunities and collaborations.