Senior Graphic Designer
Ashley
Messics
Senior Graphic Designer with 15 years of experience leading high-impact branding, licensed apparel, packaging, and eCommerce initiatives. Develops strategic creative for licensed products, corporate brands, and high-volume Amazon storefronts. Combines strategic thinking with strong visual execution in fast-paced, fully remote, cross-functional environments.
Strategic creative
meets strong visual
execution.
I lead end-to-end product development from concept through production and marketplace launch — whether that’s a licensed Disney cosmetics line on Amazon, a full brand refresh for a national cookware brand, or a 400-SKU eCommerce catalog built from the ground up.
My background spans licensed apparel for MLB, NBA, and NHL at Majestic Athletic, package design for national retail at Thomas J. Paul, and eCommerce creative direction at Enchanté Accessories — where I directed brand strategy across Amazon’s digital marketplace.
BFA in Graphic Design & Illustration, Kutztown University of Pennsylvania. Based in Bethlehem, PA.
- Licensed Product Development
- eCommerce & Amazon Optimization
- Package Design
- Production Artwork
- Creative Direction
- Typography & Layout
- Digital Marketing Assets
- Trend Research
- Cross-Functional Collaboration
- Project Management
Experience
New York, NY · Remote
- Led brand-wide visual strategy across Amazon and digital marketplaces, ensuring cohesive identity and conversion-focused design execution.
- Directed full rebrand initiative for Country Kitchen, developing new logo assets, typography direction, and visual language across digital platforms.
- Designed high-performing product listings, infographics, A+ content, and storefront assets optimized for customer engagement and marketplace standards.
- Partnered cross-functionally with product development and marketing to launch over 400 new SKUs annually.
- Managed file organization, version control, and asset workflow to maintain efficiency in a fully remote environment.
Easton, PA
- Designed licensed apparel artwork for MLB®, NBA®, and NHL®, ensuring strict adherence to league compliance and team standards.
- Created 95% of art masters for the 2019 MLB Fan Gear launch with Under Armour.
- Played a key role in the transition from Under Armour to Nike for the 2020 MLB line, delivering a full product line in under three months.
- Completed concept-to-production development of high-volume apparel collections, integrating trend research and fan insights.
Rydal, PA
- Designed seasonal packaging, merchandising displays, and promotional materials for M&M’s® / MARS Chocolate.
- Ensured all creative met strict corporate brand standards for national retail distribution.
- Led layout design and production of seasonal retail catalogs, aligning visual storytelling with merchandising strategy.
Easton, PA
- Supported creative team on branding, illustration, and production design projects.
- Assisted in product photo shoots and asset preparation for marketing materials.
Let’s Work Together
Open to new opportunities and collaborations.